Radiance aims to transcend geographical barriers and maintain intimate connections with friends and family that cannot be emulated by text message or call. The lamp is accompanied by a companion app, allowing users to create and view projections from their loved ones whenever they please. A glowing heart is displayed on the lamp whenever a new projection is received.
Users can design bespoke light projections, choosing from an assortment of enchanting shapes, curate personalized playlists, and craft heartfelt messages. People can express their love, support, or celebrations, creating a sense of togetherness despite the physical distance.
Mock-up of an Instagram page for Radiance
Poster advertisement mock-up at an airport.
Poster advertisement mock-up at a bus stop.
To promote the emotional essence of Radiance, the marketing campaign centers on the power of shared emotions and cherished memories. Social media, particularly Instagram, plays a pivotal role in the campaign, encouraging users to share their heartwarming experiences with the lamp.
Additionally, strategically placed minimalist advertisements at bus stations and airports capture the attention of travelers heading away from their loved ones to scan the QR code for more information.